About Whitmor

About Whitmor

Our Values

We make products and decisions every day around our core values. They drive who we are and what we do for our customers.

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Our People

Without question, our most important asset is the team of Whitmor employees who put in the hard work that continues to drive our business forward. Our team thrives in challenging situations, and if our ambitions aren’t aggressive, we aren’t pushing ourselves enough.

Product Knowledge

Being experts in our product categories is something that is fundamentally paramount to our success. No one should know more about the products that we offer than we do. This product knowledge allows us to educate and assist, from our factory partners to our retail buyers, and most importantly to the customers that ultimately purchase our products.


We act with integrity in all we do and show respect to all those we interact with. As a company, we are accountable for our actions and all of our successes and failures. Striving to always do “the right thing” is in our corporate DNA.


We are flexible, adaptable and responsive. We have been this way since 1946, and we know that our future depends on speed and flexibility. We will make business decisions that demonstrate flexibility, adaptability and urgency, while constantly fine-tuning our ability to stay aligned to a retail environment that is always in motion.


Quality is at the forefront of all we do. Our reputation for—and commitment to—providing quality products has allowed us to meet and exceed the expectations of our retail partners and customers throughout our history. Quality is one of those things we just refuse to make compromises on if those compromises will tarnish the Whitmor name.

Customer Service

If you don’t take care of your customers, they will not take care of you. We look to build true partnerships with our retail customers and strive to build trusting and forever lasting bonds with our everyday customers who purchase our products. We will be there for our customers when they need us the most, period.